Print Collecting: Part 2

 

With retirement looming, we had to make decisions about the 5000 or so prints on the walls at Alliance, by then AllianceBernstein. We weren’t ready to donate the collection, which we now knew would be its eventual disposition, so we chose an interim solution. We would buy a building and create a new home for the collection. We would set up a Foundation, The Print Research Foundation, which would own the prints and the building.

The building we acquired was in Stamford, Connecticut, not far from our main residence in Greenwich. It was the old office of the local newspaper, with The Advocate carved in stone on the façade, and had been built in 1894.

 
 

Reba, much a preservationist since her days as President of New York City’s

Art Commission, arranged for a faux stone sign, Print Research Foundation, to cover the original. Future owners of the building can remove it to expose the original sign. We knew Atlantic Street in Stamford would not be the final home of our collection.

Renovation followed—clearing out a rabbit warren of small offices to create galleries and viewing space. We hired a small staff and established responsibilities. The move was difficult and complicated – files, library, and all of the prints, artist files on all the artists represented in the collection, and hundreds of books on prints and printmaking. We hung about five hundred on the walls, and put nearly five thousand into an accessible storage area.

The Print Research Foundation functioned as a center for research on American prints. The files, the library and all the prints were made available to scholars, print specialists, and museum groups by appointment. Much of the information was put on-line with open access for qualified persons. A staff member was available to deal with telephone and written inquiries.

The Print Research Foundation was also a financial supporter of print projects, underwriting , for example, an annual prize sponsored by Print Quarterly for the best essay on American prints, or donating illustrations of prints to be included in a publication on the etching revival. But we were nearing a dead-end in print collecting. Even with this big space in Stamford, our walls couldn’t handle much expansion.

The frantic art boom, which lasted into the autumn of 2008, was also a deterrent to continued collecting. It wasn’t just the prices, but the atmosphere: a successful hedge fund manager advised that he was “going to take a position in Stella.” (That’s as in Frank Stella, the artist). Art was traded like securities and commodities. A carnival of excess. We wanted no part of this market.

Andy Warhol sometimes quoted Marshall McLuhan’s “Art is anything you can get away with.” Pop art got away with a lot. There was even more “getting away with” in the early twenty-first century. Art was manufactured in factories, such as those of Jeff Koons and Damien Hirst, where the artists’ hands rarely touched the “product.” Just like other retail products, artists organized marketing campaigns. Hirst is the master marketer, to wit the September 15, 2008 sale at Sotheby’s of exclusively Hirst works, 223 lots. The sale, which grossed $270 million, was a great success for the seller. It might also mark the art market high water mark, at least for awhile. The sale wasn’t such a success for the buyers. The Economist reported that the average price of a Hirst was $831,000 in 2008 down to $136,000 in 2010.

Museums joined in the hysteria. In our view, the proud Metropolitan Museum lowered itself by accepting the loan of a Hirst shark pickled in formaldehyde. Why would they do this, unless to possibly curry favor from a benefactor? The contemporary art world seemed to be all about money, “branding,” self-promoting PR, and social climbing, with little intellectual content to the art (and, perhaps, in some of the collectors). Maybe it was always so, and the early twenty-first century just an exaggeration of past art bubbles. But it wasn’t a comfortable place to be, even in the print world, which was less booming but still infected with fever.

At the same time, Reba and I were developing other interests, and spending more time away from the New York-Connecticut area. In the summer of 2003 we spent six weeks at Oxford enjoying a program called The Oxford Experience, and with add-on travel to Cornwall and a stay in our house in France, we were away for six months. Our print heroes were moving on, too. Antony Griffiths, Keeper of Prints at the British Museum, was counting days until his retirement in 2011, and looking forward to writing books. David Landau announced his impending retirement as Editor of Print Quarterly, and moved from London to Venice. Print Quarterly itself was to become an online magazine. Our era in the print world seemed to be ending. It was time for us to part with the collection.

The National Gallery of Art in Washington was a logical place for our prints to go. The collections of the New York museums overlapped too much with ours, or were oriented to other periods or styles. The National Gallery had an outstanding old master print collection, thanks to gifts from Lessing Rosenwald beginning in the 1940s and through his lifetime. Our collection meshed nicely, and we liked the idea of so many American artists, new to the National Gallery, going into the collection of the nation’s museum.

A quick trip to Washington was all it took to set up a transfer, a partial sale and partial gift. A few months of lawyer time followed, and the transaction was completed at year-end 2008: more than 5000 prints, the files, the library and the Stamford building. We attached no strings: no named gallery, no limits on what the National Gallery could or could not do with the prints or archives. A year later, we were part of a panel at the Los Angeles fine art fair. A co-panelist, the curator from the Huntington, was asked the type of gift, or donation, he most liked to receive. The immediate answer: “Unrestricted.”

Before we donated all of this, we made some special gifts. James Rosenquist’s F-111, twenty-five feet in length and framed in four panels, went to the British Museum to honor Antony Griffiths and as a cornerstone for their next American print show. To the Bruce Museum in Greenwich, our hometown, the Andy Warhol portfolio of Flowers (black and white). We had already donated our African American prints to the Metropolitan Museum. We were free to take on some new challenges. One was the production of a film about prints.

The idea to make this film came from a college roommate of fifty-plus years ago, who, following a visit to one of our exhibitions, asked me if there was a good DVD on prints. I investigated, and found there was not. Reba response, “Why don’t you make one?” I didn’t hesitate. I was sure it would be an interesting experience.

The project took nearly a year. Thanks to the expertise of our editor, producer and interviewer, Chris Noey, we had a polished and professional 55-minute program, made to Public Broadcasting System specs, with a DVD that could be divided into chapters for use in art history classes. The film tells the story of printmaking and print collecting, from the Renaissance artists in Europe to contemporary printmakers in America, but its main focus is the history of prints in the U.S. Thanks to the clever automation Chris employed, and anchorman Antony Griffith’s charm and skill with words, the parts on how prints are made are short and clear, not the usual eye-glazing explanations.

We were lucky to engage Chris Noey. He makes films for the Metropolitan Museum of Art, and also freelances. He and I devoted a lot of time to the film, which Reba titled All About Prints. I wrote the original screenplay, which Chris reworked and improved. I recruited most of the dealers, curators and artists that Chris interviewed, traveling with a camera crew around the Eastern United States and to London to conduct and record the sessions.

All went very smoothly until we ran into the Public Broadcasting System bureaucracy. We were giving the film to PBS, and maybe that made them suspicious. We were treated as if we were ExxonMobil proposing to sponsor a show that advocated drilling for oil in Washington, D.C. First, The Print Research Foundation, which financed the film (meaning Reba and I) could not both have paid for the film and hold the copyright. We were told “conflict of interest.” That seemed to make no sense—what conflict? what interest?—but we went along with it, and assigned the copyright to the National Gallery of Art. Next, Reba couldn’t appear in the film. No matter that she’s Ph.D. art history and one of only a few experts in the U.S.A. on the influence of the Mexican muralists on American printmakers. This was bad news, as the film was finished and Reba’s Mexican segment was right in the middle, the linchpin for the whole story. Chris put on his diplomat suit, and negotiated a deal with PBS. Reba’s picture could appear only once. Otherwise her role had to be voiceover only—her face supplanted with images from prints. This was hardly a disguise, given her distinctly Southern accent. But that’s how the film shows when broadcast, only a glimpse of Reba’s face, when All About Prints began appearing on PBS stations nationwide during the summer of 2009. The DVD remains the original take, with Reba’s segment in full. Our initial screening was an invitation-only event during the New York print fair in the autumn of 2008, then a month later in London. We have a distributor for the DVD, and it’s being offered to schools and museum shops, and can be bought on-line. Proceeds go to the distributing museum or the National Gallery of Art.

Collecting didn’t completely die. We retained some five-hundred prints, all on walls in our residences. As solace following the disastrous sale of our Mexican prints right after 9/11, when the most recognized sold, but the majority did not, we found another copy of Diego Rivera’s Zapata. The remaining Mexican prints went to the British Museum, and became the catalyst for a print exhibition to accompany a major survey of early-Mexican art.

A last collecting fling was more playful than serious, more interior decorating than obsessive collecting. American flags sprouted everywhere after September 11, 2001. We were no exception to this display of patriotism, inspired by the gift of a flag flown in Afghanistan from an Air Force pilot cousin of Reba’s. Around this same time we were abandoning our South Carolina beach house, and becoming New England Yankees in the summer—in Stonington, Connecticut, site of a historic battle against the British fleet—in the War of 1812. It all added up. We’d decorate our new beach house with American flag images.

We weren’t choosy about medium or such print terms as “original.” Our flag collection includes Navajo weavings of Old Glory, Navajo carvings of Uncle Sam, World War I and II posters (original in these cases), election banners and ephemera, reproductions of New Yorker magazine covers, souvenir weavings from the Philippines, brought home by Spanish American War sailors—anything with an American flag. A particular favorite is The Spirit of ’76, artist unknown and dated the 1950s, a guache probably prepared by an advertising agency for the Campbell Soup Company. The Campbell Soup kids, one each with fife, drum, and flag, march to music that must be “Yankee Doodle Dandy.” It resonated with us. The Campbell Soup Kids were ever-present on can labels and magazine pages in our youth.

So we continue to be surrounded by prints, with color woodcuts in New York, posters in London, American flags in Stonington, and favorite black-and-white images in Greenwich. But as collectors and scholars, it’s all wrapped up.